Team from adi in Kings Norton raise £8,000 for Heart Research UK by completing the Three Peaks Challenge

Written by on July 10, 2018

STAFF from adi in Kings Norton have raised £8,000 for Heart Research UK by successfully completing the gruelling Three Peaks Challenge.

The 13 employees took on Ben Nevis in Scotland, Snowdon in North Wales and Scaffell Pike in the Lake District – all within a day.

They managed their feat in 23 hours – one hour less than the required amount.

In the intrepid group were Ritchie Webb, David Barnes, Lee Price, Brian Imrie, Simon Cleaver, Duncan Honeysett, Shaun Johnson, Stuart Anderson, Steve Emery, Jordan McMillan, Sam Scott, Kyle Sterry and Charles Baker.

Their colleagues Claire Rowley, Suzanne Burton, Kieren Kirwan and Dave Waldron were also inspired to join them for the Snowdon leg of the climb.

The team walked a total of 26 miles, climbed 3,000 metres and travelled 462 miles by road, thanks to their diligent drivers.

The driving team, who were at the wheel for ten hours, included Gary Bailey, Kyle Sterry, Charles Baker, Dan Walker, Pete Watson and Roy Downing, who should all take great credit for their commitment to the team fulfilling their objective.

Lee Price said: “We have some breathtaking landscape throughout the UK and the challenge gave us the opportunity to see it from the highest points.

“Nothing can prepare you for the Three Peaks.

“It’s an amazing experience and one I never thought I could complete.”

He added the culture of adi was one of teamwork, support and encouragement, something the climbers on this challenge all needed at some point.

“Without that familiar voice saying ‘it’s not far now’, we would have certainly not made such an impressive time.”

So impressed were adi Group senior management that they pledged to double the final amount raised from the firm’s own pocket, with Heart Research UK, long standing beneficiaries of adi Group’s charity work, now set to enjoy a boost of over £8,000 that can be used to help hearts up and down the UK.

Ritchie Webb, Managing Director of adi’s Automotive Service division and the organiser of the event, said, “This was a real team effort.

“From the climbers to the support drivers, who drove 450 miles in 10 hours, to our supporters and those who donated, thank you to everyone who helped us complete this mountainous challenge. adi Group is always incredibly proud to raise money for Heart Research UK.”

Barbara Harpham, Chief Executive at Heart Research UK, added: “The adi Group has been brilliant, raising so much money for us over the years through football tournaments and marathons. This challenge really is the pinnacle, though! Well done to everyone.”

To donate post-event visit

To watch a short video of adi’s Three Peaks endeavours, including an ascent of Snowdon in darkness, go to

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